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Nuova Generazione. Sguardi contemporanei sugli Archivi Alinari is an exhibition showcasing works by Matteo De Mayda (Treviso, 1984), Leonardo Magrelli (Rome, 1989), Giovanna Petrocchi (Rome, 1988), and Silvia Rosi (Scandiano, 1992). These works are the result of a research project examining the role of photographic archives in contemporary society.

Starting from the study of the vast photographic heritage preserved by the Fondazione Alinari per la Fotografia in Florence, the artists developed projects that explore various ways of engaging with photographic archives and collections today. They delve into the shifting meanings of archives, as highlighted by Hal Foster in his essay An Archival Impulse (2004): archives are increasingly seen as elements of infinite creative potential, capable of fostering a dialogue between the past and the present. At the same time, through their narrative power, these new artistic practices challenge the principles of scientific rigor and factual representation traditionally associated with the organization of archival content. The constant evolution of new technologies and the dematerialization of information also pose new challenges to the physicality of archival spaces.

Each artist developed a unique project that bridges past and present, employing a multidisciplinary approach that reflects the richness of historical collections and the ways contemporary practices interrogate photography as a document. The four projects in the exhibition explore a wide range of reflections on the archive: the relationship between truth and fiction, the nature of the document, the decolonization and deconstruction of imagery, and the reimagining of knowledge.

This commissioned project has been made possible through the support of Strategia Fotografia 2022, a call promoted by the Directorate-General for Contemporary Creativity of the Ministry of Culture to encourage and support research, talent, and Italian excellence in photography.


La mostra sarà accompagnata da una serie di appuntamenti che si terranno negli spazi di MAD:

TALK

  • giovedì 28 novembre 2024 → ore 17.30 talk con Giorgio van Straten, presidente della Fondazione Alinari, dal titolo “Alinari, un archivio contemporaneo”.

WORKSHOP

  • sabato 28 dicembre 2024 → dalle ore 15.30 alle ore 18.30, laboratorio “Quando la fotografia si faceva in piazza”.Nel corso dei suoi due secoli di storia, la fotografia è diventata elemento fondante della memoria collettiva e individuale, come emerge dalla mostra “Nuova Generazione”.
    Il laboratorio, pensato per le giovanissime generazioni, propone di raccontare alcuni aspetti della storia e della tecnica della fotografia analogica e, in particolare, quelli della fotografia ambulante, praticata nelle piazze per eseguire ritratti in un modo rapido e poco costoso, dunque accessibile a tutti. Nelle due ore di laboratorio, i bambini saranno coinvolti nella realizzazione di ritratti di gruppo e approfondiranno gli aspetti di posa, inquadratura, nonché il concetto di negativo e positivo. Inoltre, parteciperanno attivamente alle fasi di ripresa, sviluppo e fissaggio.Età: 8-12 anni.

 

  • sabato 11 gennaio 2025, dalle ore 15.00 alle ore 18.30 → laboratorio “Fotocollage di nuova generazione”.Prendendo ispirazione dalla mostra e utilizzando solo carta, forbici e colla verranno create immagini irreali e fotofantasie impossibili. La manipolazione di stampe, copie, carte e scarti editoriali sarà guidata da una dimostrazione di tecniche storiche e sperimentali di collage, che ci permetteranno di costruire nuovi immaginari e varcare i confini della realtà.Età: 10-15 anni.

 

Per informazioni e prenotazioni: info.mad@musefirenze.it

Telefono: 055 247 6873


Matteo de Mayda

Born in 1984, is a Venice-based photographer represented by Contrasto. His visual research focuses on social and environmental causes. He participated in several exhibitions, including the United Nations (Geneva, 2013), the Venice Biennale of Architecture (Venice, 2016), Head On Photo Festival (Sidney, 2020), MUFOCO (Milan, 2021) and Triennale (Milan, 2021). In 2019 he published “Era Mare”, a book about the high water in Venice, whose proceeds went totally to the shopkeepers who... needed help. In 2020 he was awarded among the winners of the “REFOCUS” call by MIBACT for his work on Covid-19. In the same year he was selected by ARTRIBUNE magazine as the best young Italian photographer of the year. His images have been featured in The New York Times, The Guardian, The Washington Post, British Journal of Photography, Internazionale, Die Zeit, National Geographic and Vogue.

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Silvia Rosi

Born in Scandiano, Reggio Emilia, in 1992, lives and works between San Cesario sul Panaro (Modena), Lomé (Togo) and London.

After graduating in Photography at the London College of Communication, Rosi dedicated herself to the development of her own artistic research path, often starting from her family’s Togolese heritage and a confrontation with the concept of ‘origins’. Her work has been exhibited in various institutions and galleries in Italy and abroad, including:... Brooklyn Museum, Brooklyn, NY (2024); Camera, Turin; Casino Luxembourg, Luxembourg (2023); Paris Photo – Ncontemporary, Paris; Centrale Fies, Dro (Trento); MAXXI, Rome; MA*GA, Gallarate (Varese); Le Centquatre, Paris (2022); LACMA, Los Angeles; CCC Strozzina, Florence; Les Rencontres D’Arles, Arles; Piccadilly Screen – CIRCA, London (2021); National Portrait Gallery, London; Jerwood Arts, London (2020).

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Giovanna Petrocchi

Giovanna Petrocchi is an italian photographer based between London and Rome. She graduated from the London College of Communication with a BA in Photography in 2015 and she recently completed her MA in Visual Arts at Camberwell College of Arts, London. In 2017 she won the Lens Culture Emerging Talent Award and in 2019 she was selected as a winner of The Photographers’ Gallery New Talent award and mentoring programme. She has been recently nominated by CAMERA – Centro Italiano per la... Fotografia to be part of the FUTURES photography talents (2020).

Recent exhibitions include: ‘Contemporary Mythologies: The Monteverdi Project’, solo show curated by Camilla Grimaldi at the Tenuta di Monteverdi in Tuscany, Italy (2021) – UNSEEN photo fair (Amsterdam, 2021) – Paris Photo fair (2021) with Flatland Gallery and ‘Hybrid mythologies and migrating tales’ solo show at Flatland Gallery, Amsterdam (March, 2022).

By combining personal photographs with found imagery and hand-made collages with 3d printing processes, Giovanna creates imaginary landscapes inspired by surrealist paintings virtual realities and ancient cultures. Influenced by museum displays and catalogues, she populates these landscapes with her own collection of surreal artefacts. The received view of historical narrative is deliberately distorted. Objects become unrecognisable and meanings fragment; presented as floating entities they belong to neither specific time or museum. A recurrent feature in Giovanna’s practice is the juxtaposition of futuristic and primordial scenarios and the combination of historical and fictional elements.

Under her guidance cultures and traces of civilizations present themselves in constant flux, subject to transformative processes of migration and exchange.

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Leonardo Magrelli

Leonardo Magrelli (1989) lives and works in Rome. After studying Design first and Art History later, he began working as a graphic and book designer. A certain openness to manipulation and reuse of images, inherent in the graphic design work, as well as a particular attention to project and research, rather than instinctuality alone, are characteristics that remain visible in the author’s practice even after converting to photography. The awareness of images’ hybrid and ambiguous nature... is in fact a constant subtext of his work, which varies from time to time between a more conceptual approach to photography and a more descriptive and documentary one, often mixing the two. Alongside his personal research, he collaborates with the collective Vaste Programme, founded with Giulia Vigna and Alessandro Tini in 2017, to experiment with post-photography, installations and new media.

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